Services

Marketing Clinics provides fully-managed, paid search marketing for chiropractors and dentists. The service brings you new patients to your website and gets them calling to make appointments and learn more. And we guarantee our results.

Our focus

Our focus is on local internet advertising, reaching out with precision to identify the keywords that your patients are searching for every day. Using our technology (and our proprietary methodology) we will take the complexity out of this new medium, placing you and your practice front and center and top-of-mind.

Every campaign includes custom landing pages that improve the performance of your advertising. These pages include sales copy that get your phone ringing. New leads will be calling as early as next week.

Making it easier for you -- Fully Managed Services

Why don’t more Chiropractors and Dentists advertise online, the number one place to reach your audience? Because managing local search advertising campaigns takes time and specialized knowledge. You and your office staff are time-pressed as it is to get everything done quickly, and there is only so much time in the day. And unless you are lucky, office assistants, though passionate and committed, are not search engine marketers.

Marketing Clinics uses patent-pending technology to help our clients run successful local Internet advertising campaigns. Our platform and keyword selection process ensures that our clients’ ads appear next to only relevant keyword search results. Our technology looks to optimize keyword placement to get you the most visibility as well as the most relevant clicks through to your clinic website.

And because you only pay when a potential patient visits your website or the custom landing page we create on your behalf, your costs are much cheaper than other forms of marketing – and much more engaging.

What we do

Needs Assessment

It starts with a conversation. The first thing that we need to do is have one of our Search Advertising Consultants speak with you to learn more about your practice and your objectives. For most Chiropractors or Dentists, their primary objective is new patient acquisition, and for this, search engine marketing can be very effective.

Click here to sign up for your FREE Marketing Needs Analysis.

However, through this first conversation, we will discuss things with you such as your marketing reach (i.e., from how far away do you get customers) and anything that differentiates yourself from your competition (e.g., treatment styles, techniques, perks, etc.).

During this analysis, we will also discuss the lifetime value of your customer within your current practice. Is this $1000? $2000? $5000? If you don’t know this, we can provide you with some techniques to estimate this metric. This number, combined with a new customer conversion rate which we will also work with you to understand and identify, is important for our guarantee to you.

We will also review and provide summary recommendations for your website. No website? No problem. We can help you set up a website quickly and affordably. Your search engine advertising strategies rely a lot on the effectiveness of your website and your landing pages and the ability of these to convert a web visitor into an inquiring patient.

There are no costs associated with a needs assessment. This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Engagement

Assuming that from the needs assessment, we determine that search marketing is an effective solution to your patient acquisition needs, we will provide you with an estimate on a recommended monthly spend. This number would be a recommendation based on the geographic reach of your practice and the number of people within this area who are searching for the services that which you are offering.

Once you agree to the proposed advertising spend, we will send you an engagement agreement, signing you up with a monthly or annual service agreement.

From there, we will send you an electronic invoice that you can pay via PayPal for the campaign management fee and your monthly advertising spend. Depending on the package chosen, your campaign should be live within 3 to 5 business days.

Remember… as you only pay for an advertisement if someone clicks on your ad, the costs can be controlled easily and can provide you with a demonstrable return on investment… a return that is directly tied to your lifetime customer value.

Your success? We guarantee it.

Keyword Generation

Effective search marketing campaigns require a rich keyword set. We use the latest in keyword search advertising technology to optimize your search marketing budget. Within our campaigns we will ensure that any search containing your city/town/district is included within our keyword set as this generates name awareness above and beyond clicks through to your website.

As part of our fully-managed services, we will build out your search advertising campaign using a combination of practice-related concepts, local keywords, and industry specific terms issues that you want to be associated with (e.g., “Dental Clinic”, “Chiropractic Office, “Chiropractor in Downtown Seattle”, “Dentist on Main Street”, etc.).

Geo-targeting

Our technology allows us to target the campaigns with great precision. Your ads will only be shown to patients within a defined area that you choose -- be it your city, address, or district. This technology also allows us to specify a radius from within which we will show your ads (and generate local keywords that will be mapped into your campaign). By using these keyword combinations, a person who is outside the specified radius, but still wants to find you (e.g., someone who works and lives in a different location from where they are searching) can find your services.

Automated Campaign Management

Not every click or every ad position is created equally. Is it better to be in the first position at a cost of $1 or in the third position at a cost of $0.20? Which keyword combination on which network performs the best? How do you define “best” … is it the number of people who click on an advertisement, or is it the number of people who call into your clinic?

Marketing Clinics uses automated campaign and bid management technology to build out your keyword campaigns across all of the networks. This technology looks at the tens of thousands of different variables and ‘learns’ the most efficient and optimum spend for your campaign.

Landing Page Creation

Your paid search marketing requires good landing pages to be effective and provide you with a good return on your investment. We will create custom landing pages for each campaign created. We will host these using our technology meaning that you do not have to touch your existing website. You don't even have to have a website.

Ongoing Reporting

Depending on the marketing package chosen, you will either receive either monthly reporting summarizing the effectiveness of your campaign or a daily email on the status of your campaign: how many impressions were made, how many people clicked on your ad, and whether they converted on your website (a conversion can be a phone call, an email, or filling out a form for more details).

Ongoing Consulting

Once we start working with you, we don’t set you up and walk away. Campaign management and internet marketing consulting is an ongoing part of the service that we offer. We will continually monitor your campaigns and recommend campaign improvements and adjustments.

In some instances, these will be adjustments to the advertising keywords and ad copy itself, and in some instances, this will be advice on your website… namely, changes to boost your conversion of the visitors that we are bringing to your attention.

Call us today at 1.866.643.5770

or

Sign Up For a Needs Analysis Today

Marketing Clinics Advantage

Fully-managed paid search advertising
Custom landing pages for better results
Increase new patient inquiries

Increase awareness of your brand
Drive more traffic to your website
Only pay if people click on your ad

Lower your environmental impact
Reach customers as they search
Conversion-based optimization to improve performance

We guarantee your satisfaction!

Call us today at 1.866.643.5770.