Needs Analysis – This is an assessment of your clinic’s goals and objectives and suitability of paid search marketing. Internet Media Planning – We will work with you to identify the right keywords, geographic areas, publishing networks, and optimum spend. Search-engine keyword selection – We will generate keywords that match your business, unique capabilities, and geographic area. Advertising on Google – We will perform the media buy on the Google search and content network. We will look to find the most effective blend of marketing networks based on the performance of your campaigns (e.g., are you better to be advertising on a less competitive keyword, but on multiple networks). Advertising on Yahoo! – We will perform the media buy on the Yahoo! search and publisher networks. We will look to find the most effective blend of marketing networks based on the performance of your campaigns. Advertising on MSN! – We will perform the media buy on the MSN search and content networks. We will look to find the most effective blend of marketing networks based on the performance of your campaigns (e.g., are you better to be advertising on a less competitive keyword, but on multiple networks). Advertising on Ask.com – We will perform the media buy on the Google search network which supports Ask.com as part of its search network. Advertising on AOL – We will perform the media buy on the Google search network which supports AOL as part of its search network. Keyword Generation – Using our background in search marketing and knowledge about longtail keyword phraseology, we will generate keywords appropriate for your business. Target Local Patients – Our campaigns will include geographic keywords for your marketing catchment. In other words, we will use keyword combinations like “{your city} chiropractor” or “{County Name” dentist” in our campaigns. Geo-targeting of Campaigns – Some search networks allow you to only show ads to people residing within certain geographies, as determined by the IP address of the searcher. We will assess the suitability of these campaigns for your business. Ad-copy creation/testing – Our background is in writing good copy for your web traffic. This is not just about getting a person to click on your search advertisement, it is about getting the right person clicking on your advertisement. We will use technology to test multiple advertisements to identify the campaign that will perform the best for you. Submission to Google Local – As a local business, you can benefit from being listed in Google Local. This involves having your business appear on Google Maps and their local directory. A postcard will be sent to your business. You will need to email us the code and we will process this on your behalf. Monthly Campaign Review – We will generate a report on your campaign and share this with you. We will also be available to discuss progress, success, and areas for improvement. Patent-pending, campaign-specific proxy site – Our technology provider creates a proxy (or copy) of your site, ensuring that you do not have to change anything on your side or work with your web developer. This proxy site looks and functions like your existing site. The major difference is that your phone numbers, web forms, and contact points are replaced by proxy-generated pages. This allows any phone call or email to be tracked and attributed back to the keyword advertisement itself. This provides full accountability about what marketing is working and what does not. Automated campaign creation – We will use our technology to build out campaigns on your behalf. This means that you don’t have to worry about a thing, nor do you have to know about web marketing. Phone tracking and call recording – In order to provide better measurability of your campaigns, we will provision a search advertising-only phone number on your behalf that will be used in place of your regular website phone number. This allows us to distinguish regular website traffic from paid search engine traffic (and allows us to auto-optimize your campaigns around what really works). Should you wish, we can even record all in-bound phone calls to this number for subsequent analysis and scoring. ROI-driven campaign optimization – Our technology recognizes that not every web click is equal, some convert higher than others. We will focus on attracting clicks that drive real business leads. This is accomplished by optimizing every campaign click against the value to your business. And in time, we will drive down the costs associated with your paid search marketing by advertising with the keywords and networks that provide a positive ROI>. Daily Campaign Status Email – For Platinum customers, you will receive a system generated email from our technology platform that looks at your daily campaign activity. This includes clicks to your website as well as any actions taken by your website visitors.
Multi-channel ROI Tracking (Phone, Email, Web forms, Coupons) – When you subscribe to our Platinum service, we will enable conversion tracking across all your conversion points, including any inbound phone calls (using the provisioned phone number), incoming emails, or web form completions. The end result is that you know the actual result of your advertising spend, and not just the estimate about what you think is working and what is not. Multi-channel ROI Tracking (Phone, Email, Web forms, Coupons) – When you subscribe to our Platinum service, we will enable conversion tracking across all your conversion points, including any inbound phone calls (using the provisioned phone number), incoming emails, or web form completions. The end result is that you know the actual result of your advertising spend, and not just the estimate about what you think is working and what is not. Custom Landing Page – As a Platinum subscriber, you get a custom landing page that helps you convert your web traffic better. This landing page will be written by Marketing Clinics using proven and tested methods to get the searchers who click on your advertisements, to convert into a lead (by phone, email, or web form). Custom, well-designed landing pages reduce your advertising costs and increase conversions. Gold Subscribers can designate any existing web page as their landing page. Consolidated results from all publishers in a single view – When we run campaigns across multiple networks (Google, MSN, Yahoo!), we return a single view of your campaign’s success. This ensures that you do not have to bounce between networks to see what is working and what is not. However, as the managers of your paid search campaigns, we look at this informationso you don’t have to. You should focus on your number one priority, which is your patients and practice. Ongoing Internet Marketing Advice – Perhaps the greatest value from our services comes from access to ongoing account managers who can provide you with advice on your internet marketing activities. Not sure if something is good or bad when it comes to internet marketing, simply drop us a note and we will provide our thoughts. We want to help you navigate this new marketing medium. Back To Top >> | 
